Tourism Strategy Study Group
First Tourism Strategy Study Group: Michihiro Yoneda, Director of the Osaka Castle Park Center
As part of its tourism strategy project, Tokyo Metropolitan University holds tourism strategy study group sessions to study in depth ideal forms of tourism for a new era, based on broad-ranging multifaceted perspectives. In doing so, it welcomes representatives of industry who support the project's goals. This year's study groups will focus on the themes of park management, community collaboration, the nightlife economy, and tourism by the wealthy.
Held on Wednesday, September 11, 2019, this year's first tourism strategy study group session featured a guest lecture on park management efforts at Osaka Castle by Mr. Michihiro Yoneda, Director of the Osaka Castle Park Center and Director/General Manager of the Facilities General Affairs Division of Osaka Castle Park Management Co., Ltd.
In 2012, Osaka Castle Park adopted a park management organization (PMO) project whereby a private sector firm handles strategic management for the park as a whole, under the leadership of the city of Osaka. In 2015, a joint venture by partners including Daiwa House Industry Co., Ltd., Yomiuri Telecasting Corporation, Dentsu Inc. Kansai, and others was named the designated manager of the park for 20 years. The project has attracted considerable attention as a pioneering concept in park management in Japan. It’s achieved profitability, boosting numbers of visitors to the castle by about one million people over the roughly four and one-half years since it took over.
In his lecture, as a manager seconded from Daiwa House and based on his experience in Osaka overseeing park management out in the field, from the launch of the designated management project up to now, Mr. Yoneda described in detail matters ranging from the background of adoption of the park management project to efforts to make the park more attractive.