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Tourism Strategy Study Group


Ninth Tourism Strategy Study Group: Seiichi Kondo, Consultant to the Ministry of Foreign Affairs/Representative, Kondo Institute for Cultural and Diplomacy


On Wednesday, January 16, the Ninth Tourism Strategy Study Group welcomed as speaker Mr. Seiichi Kondo, former Commissioner for Cultural Affairs. He discussed Tokyo’s Appeal, Viewed from a Perspective of History of Civilization: Consideration of New Tourism Strategies.

Mr. Kondo has served in many roles related to diplomacy and cultural promotion, including serving as minister in the Embassy of Japan to the United States, Director of the Public Diplomacy Department in the Ministry of Foreign Affairs, Ambassador Extraordinary and Plenipotentiary of the Permanent Delegation of Japan to UNESCO, Ambassador Extraordinary and Plenipotentiary of Japan to Denmark, and Commissioner for Cultural Affairs. Today, he is active as a Consultant to the Ministry of Foreign Affairs and Representative of the Kondo Institute for Cultural and Diplomacy.

In his speech, Mr. Kondo pointed out what people around the world see as Japan’s appeal, based on overseas opinion surveys. Comparing Japanese and Western culture and thought, he also discussed Japan’s potential appeal. With modernism apparently having run its course around the world, he argued, Japan, as a country that has woven nature and postmodernism together, is a one-of-a-kind destination for people seeking postmodern experiences. He also addressed the importance of communicating this appeal of Japan to the world with a sense of narrative.

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