Report on the Seventh Ideathon: Business models and plans
As part of its tourism strategy project and to nurture entrepreneurship, Tokyo Metropolitan University is holding a program of eight Ideathons for students.
The Seventh Ideathon was held on Thursday, December 7, 2019. During the second half of the program, participants will identify issues, develop business ideas, formulate business models and business plans, and deliver their pitch, all based on the following theme: "Solutions for tourism issues in Tokyo."
Mr. Tatsunori Hirota, CEO of Issues K.K., participated in this session as a mentor. After graduating from university, Mr. Hirota became a founding member of Manabo, a startup smartphone-based tutoring service, which was later sold to a major prep school company. He later worked as a caretaker for children affected by illnesses. Last year, he established Issues K.K, a company that seeks to create the infrastructures needed to solve societal issues by merging policy and technology. At the start of the session, as an example for students, Mr. Hirota presented a pitch on the actual business of Issues K.K.
Students then split up into their teams to consider revenues, expenditures, and business plans for the business models developed through the previous session, with Mr. Hirota providing advice. In the next and final session of the program, they will finally make their pitches.