Held on Wednesday, September 11, 2019, this year's first tourism strategy study group session featured a guest lecture on park management efforts at Osaka Castle by Mr. Michihiro Yoneda, Director of the Osaka Castle Park Center and Director/General Manager of the Facilities General Affairs Division of Osaka Castle Park Management Co., Ltd.
The Seventh Ideathon was held on Thursday, December 7, 2019. During the second half of the program, participants will identify issues, develop business ideas, formulate business models and business plans, and deliver their pitch, all based on the following theme: "Solutions for tourism issues in Tokyo."
The Sixth Ideathon was held on Thursday, October 17, 2019. During the second half of the program, participants will identify issues, develop business ideas, formulate business models and business plans, and deliver their pitch, all based on the following theme: "Solutions for tourism issues in Tokyo."
The Fifth Ideathon was held on Thursday, October 3, 2019. This marked the first session of the second half of the program, which will conclude with its eighth session.
The fourth Ideathon was held on June 27. Like the third Ideathon, the fourth welcomed as guest speaker the manager of a startup, with whom we engaged in an interactive brainstorming session.
The third Ideathon was held on June 13. Organized as brainstorming sessions, the third and fourth sessions are based on dialogue with startup manager guest speakers. This session welcomed back from last year Yu Aoki, President and CEO of MATCHA Inc. and an active entrepreneur in the tourism industry.
With support from Mitsui Fudosan, the First Practical Tourism Studies Tour was held on April 22, 2019 in the Nihonbashi area. The tour began with a presentation by Mr. Katsuhisa Nanao, General Manager of the Nihonbashi Urban Planning and Development Department at Mitsui Fudosan, on initiatives underway in Nihonbashi. After the presentation, participants toured the Nihonbashi area with representatives of participating companies.
The second Ideathon was held on May 30. This session featured an introductory lecture on the tourism industry and learning in preparation for the brainstorming session with startup managers planned for the third and fourth sessions.
The first Ideathon of the 2019 academic year was held on May 16. This year’s Ideathon program will consist of nine sessions, with a total of 26 participants recruited publicly from undergraduate and graduate students at Tokyo Metropolitan University, Keio University, Hosei University, and Hitotsubashi University (listed in no particular order).
Accounting for many of the innovations that enrich our lives, startups are expected to play active roles in creating businesses in undeveloped markets. While presenting high growth potential, the tourism industry must also generate new and unique businesses. Now, when so many companies both in tourism and other industries are striving to develop new businesses, there is a need not just for startup entrepreneurs, but for human resources imbued with the entrepreneurial spirit.
The Tenth Tourism Strategy Study Group was held on Wednesday, February 14. As the closing session for this academic year, this session was divided into two parts. The first featured a description of the Tokyo Metropolitan Government’s tourism policies by Mr. Tomoyuki Matsumoto, Manager of the Planning and Coordination Section in the Tourism Division of the Tokyo Metropolitan Government’s Bureau of Industrial and Labor Affairs. In the second part, Mr. Haruo Shimada, Chairman of Tokyo Metropolitan University discussed an overview of the 2018 program along with the participants.
The Ninth Tourism Startup Development Program held on Wednesday, February 20, 2019, welcomed as guest speaker Mr. Takahiro Ishikawa, CEO of Sentan Bio.
On Wednesday, January 16, the Ninth Tourism Strategy Study Group welcomed as speaker Mr. Seiichi Kondo, former Commissioner for Cultural Affairs. He discussed Tokyo’s Appeal, Viewed from a Perspective of History of Civilization: Consideration of New Tourism Strategies.
On December 10, 2018, the Second Practical Tourism Studies Tour was held in Tokyo’s DMO TOKYO Marunouchi. This session began with a presentation by Hiroaki Fujii of Mitsubishi Estate on urban development in Tokyo’s Marunouchi area and the DMO TOKYO Marunouchi initiative. This was followed by a tour of Tokyo Kaikan with representatives of participating companies. The day’s activities are reported below.
The Eighth Tourism Strategy Study Group was held Thursday, December 20. Mr. Seiichi Mizuno, Representative Director of the Institute of Marketing Architecture, spoke on the theme of “Cultural Power over Civilizational Power: Toward a Tourism that Values Effectiveness over Efficiency.”
Held on Wednesday, January 12, 2019, the Eighth Ideathon welcomed as guest speaker Mr. Yukihiro Maru, Group CEO of Leave a Nest Co.
The Seventh Tourism Strategy Study Group was held Wednesday, November 14. Hisao Taki, Chairman and Representative Director/CEO and founder of Gurunavi, spoke on the theme of “Building Attractions in Tokyo.” His presentation was followed by a discussion with attendees from participating companies.
Held Wednesday, December 12, the Seventh Ideathon welcomed as guest speaker Mr. Masaru Imoto, CEO of Standard Transaction.
The Sixth Ideathon held Wednesday, November 21, welcomed as guest speaker Mr. Ken Isono, Representative Director of Shizen Energy.
On October 24, with the cooperation of Tokyu Corporation, we toured Shibuya Stream, a facility that opened recently in September.
The Fifth Ideathon, held Wednesday, October 17, welcomed guest speaker Ms. Fumiko Kato, President & CEO of WAmazing, Inc.
The 6th Tourism Strategy Study Group was held on Wednesday, October 17, 2018. Ms. Motoko Ishii, lighting designer, spoke on “Design of Lights," which was followed by discussion with the attendees from participating companies.
The 5th Tourism Strategy Study Group was held on Wednesday, September 12, 2018. Mr. Takaaki Umezawa, Chairman of A.T. Kearney K.K., spoke on “Tokyo's Future City Vision ‘NEXTOKYO' and Tourism Destination Strategy," which was followed by discussions with the attendees from participating companies.
The fourth Ideathon was held on Wednesday, September 19, with guest speaker, Mr. Kazuhisa Shibayama, CEO of WealthNavi Inc.
The fourth Tokyo Tourism Strategy Study Group was held on Thursday, July 12, 2018. Mr. Yuichiro Kohno, Director and Executive Managing Officer of Mori Building Co., Ltd., spoke on the theme of “Towards more attractive urban tourism,” followed by discussion among participants from member companies.
The third Ideathon was held on Monday, July 9, with the guest speaker Mr. Yoshiki Iwamoto, CEO of 81plus Inc.
We held the second Ideathon on Wednesday, June 20, inviting two guest speakers; Prof. Tetsuo Shimizu (Chair, Department of Tourism Science, Faculty of Urban Environmental Sciences, Tokyo Metropolitan University) and Mr. Yu Aoki (CEO of MATCHA Inc.)
The Third Tourism Strategy Study Group was held on Wednesday, June 13, 2018 with Prof. Yoshiaki Honpo, the former (first) commissioner of the Japan Tourism Agency, delivering a lecture on the theme of “Tourism policy of Tokyo."
The first Ideathon was held on Tuesday, May 29. The university invited Mr. Hima Furuta, Representative Director of umari Inc., as guest, and he delivered the kickoff speech for Ideathon, the gist of which is given below.
On Thursday, May 17, 2018, Tokyo Metropolitan University held the second Tourism Strategy Study Group. The Group invited Hiromi Tagawa, Chairman of the Board of JTB Corp., who delivered a lecture entitled “Changing the World with Tourism!" Following the lecture, Mr. Tagawa had discussions with the Group participants.
Tokyo Metropolitan University (Chairperson of the Board of Trustees: Haruo Shimada) launched the Urban Challenges Strategy Organization Tourism Strategy Project on April 1, 2018 and held the first Tourism Strategy Study Group on April 18.
In April 2018, the Public University Corporation Tokyo Metropolitan University launched the Tourist Strategy Project to study future-oriented urban tourism and to nurture young people who create novel tourism business that would lead the coming era.